Sports Bras: Market Shares, Strategies, and Forecasts, Worldwide, 2018-2024
Report Code: KNJ00133 | No. of Pages: 427 | Category: Consumer Goods and Retail
Publisher: Wintergreen Research | Date of Publish: Aug-2018
Sports Bras:  Research study: Market Shares, Strategies, and Forecasts, Worldwide, 2018-2024.  Worldwide sports bra markets are poised to achieve unprecedented growth as women do more exercising for their health and adopt sports bras for everyday wear because of their flexibility, comfort, and support.

There are a number of different sports bra designs that can be found in the on-line listings and in retail stores. The athleisure trend is here to stay because it provides significant health benefits. Improvements in comfort provided by sports bras has extended their use to all day. Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras. 
When working out, the bust is put through more stress and impacts than during daily activities. Breasts are subject to movements and bouncing that can create a force of up to five times their actual weight creating the possibility of tears. Wearing a sports bra provides both support and comfort needed when doing a physical activity. 
According to Susan Eustis, leader of the team that prepared the research, “Youth female runner challenges illustrate the shift in the female body at puberty. Before puberty the muscles are strong and sleek, like the male body, but suddenly curves and breasts appear, creating significant body changes that disrupt the ability to run fast.
This change requires physiological and psychological adaptation. Containing the body becomes an issue. Sport bras have emerged as a way for females to adjust to those body changes in a way that supports participation in all walks of life. The sports bras offer a freedom that lasts a lifetime. ” 
The shipments value of the sports bra market in 2017 at $6.49 million is rising to $21.7 million by 2024. In 2013, shipments of sports bras were $1.975 million representing significant growth. Growth is spurred by a rapid shift away from regular bras to the far more comfortable sports bra for all occasions except perhaps the most formal wear.

Companies Profiled
Market Leaders
Nike 
Under Armour 
Aimer 
Champion 
Decathlon 
L Brands / 
Reebok 
Triumph 
New Balance 
Wacoal 
VF Vanity Fair 
Hanesbrands 
Li-Ning 
Columbia Sportswear 
Asics 
Berkshire Hathaway / Brooks 
Lululemon 
Lorna Jane
The study is designed to give a comprehensive overview of the Sports Bras market segment. Research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed.

Table of Contents
Abstract: Sports Bra Markets Bring Better Support to All Women 1 
SPORTS BRAS EXECUTIVE SUMMARY 21 
Sports Bras Market Driving Forces 21 
1. SPORTS BRAS: MARKET DESCRIPTION AND MARKET DYNAMICS 24 
1.1 Female Runners 24 
1.1.1 Respond Quickly To New Opportunities 28 
2. SPORTS BRAS MARKET SHARES AND FORECASTS 30 
2.1 Sports Bras Market Driving Forces 30 
2.2 Sports Bra Market Shares 33 
2.2.1 Sports Bra Competitive Markets 35 
2.2.2 Sports Bras Company Market Positioning, Worldwide, 2017 35 
2.3 Sports Bra Market Forecasts 37 
2.4 Sports Bra Market Segment Analysis 41 
2.4.1 Low, Medium, High Impact Sport Bras 43 
2.4.2 Low Impact 48 
2.4.3 Medium Support 50 
2.4.4 High Impact Support 51 
2.4.5 Market Analysis by Applications 52 
2.4.6 Specialty Stores 52 
2.4.7 E-commerce 52 
2.5 Bra Market / Underwear Market 53 
2.6 Sports Bra Prices 54 
2.6.1 Nike 54 
2.6.2 Lorna Jane Sports Bra Prices 64 
2.7 Sports Bra Regional Analysis 65 
2.7.1 Sports Bra US Regional Analysis 69 
2.7.2 UK 69 
2.7.3 Adidas Regional Revenue Growth 70 
2.7.4 India 71 
3. SPORTS BRAS PRODUCT DESCRIPTION 72 
3.1 Manufacturing Capacity 72 
4. SPORTS BRAS RESEARCH AND TECHNOLOGY 73 
4.1 When Women Are Exercising 73 
4.2 Retailers Cater To Fitness-Focused Women 74 
4.3 Victoria Secret Sports Bra 75 
5. SPORTS BRAS COMPANY PROFILES 77 
5.1 Adidas 78 
5.1.1 Adidas Sports Bras 80 
5.1.2 Adidas Revenue 82 
5.2 Aimer 84 
5.2.1 Amir Singapore Brands 85
5.3 Anita 88 
5.3.1 Anita Family Company 91 
5.3.2 Anita Year-Long Campaign Showcasing 130 Women 92 
5.3.3 Anita Revenue 92 
5.4 Anta 93 
5.4.1 Anta Chinese Sportswear 93 
5.4.2 Anta The Sports Science Laboratory 94 
5.4.3 Anta Revenue 94 
5.5 Asics 94 
5.5.1 Asics Institute in Kobe, Studying, Analyzing, Testing 98 
5.5.2 ASICS Revenue 99 
5.5.3 Asics Second Priority China 103 
5.5.4 Asics Digital Commerce And Marketing 104 
5.6 Berkshire Hathaway / Brooks Sports 105 
5.6.1 Brooks Sports Revenue 107 
5.7 Columbia Sportswear 107 
5.7.1 Columbia Seasonality and Variability of Business 108 
5.7.2 Columbia Manufacturing Planning 108 
5.7.3 Columbia Revenue 110 
5.8 Cosmo Lady 111 
5.9 Decathlon 112 
5.9.1 Decathlon Revenue 112 
5.10 Fast Retailing 113 
5.11 Gap 114 
5.12 Hanes 114 
5.12.1 Hanesbrands Revenue 115 
5.12.2 Hanesbrands Sports Bra 116 
5.12.3 Champion 117 
5.12.4 Champion Revenue 120 
5.13 L Brands 120 
5.13.1 L Brands Revenue 120 
5.13.2 L Brands Stores 122 
5.14 Li-Ning 123 
5.14.1 Li-Ning Revenue 126 
5.15 Lorna Jane 127 
5.15.1 Lorna Jane Revenue 128 
5.16 Lululemon Athletica 129 
5.16.1 Lululemon Athletica Revenue 129 
5.17 New Balance 133 
5.17.1 New Balance Running & Sports Bras 135 
5.17.2 New Balance Revenue 136 
5.17.3 New Balance Manufacturing 137 
5.18 Nike 138 
5.18.1 Nike Revenue 143 
5.19 Puma 143 
5.19.1 Puma Revenue 144 
5.20 Reebok 145 
5.20.1 Reebok Revenue 148 
5.21 Triumph 148 
5.21.1 Triumph International 155 
5.22 Under Armour 155 
5.22.1 Under Armour Sports Business 157 
5.22.2 Under Armour Regional Segment Revenue 158 
5.22.3 Under Armour Speed of Development and Manufacturing 162 
5.23 VF Vanity Fair 163 
5.23.1 VF Revenue 165
5.24 Wacoal 166 
5.24.1 Wacoal Fit Consultants 169 
6 SPORTS BRA DETAILED REGIONAL AND SEGMENT ANALYSIS 171 
6.1 Americas 172 
6.2 Europe 176 
6.3 China 178 
6.4 India 181 
6.5 Japan 183 
6.6 Southeast Asia 185 
6.7 Korea 187 
6.8 Sports Bra Market Participants 188 
5.24.2 Nursing Bras 192 
5.24.3 Global Sleeping Bras 193


List of Figures
Figure 1. Sports Bras Market Driving Forces 23 
Figure 2. Sports Bra Market Shares, Dollars, Worldwide, 2017 24 
Figure 3. Women’s Free To Be Bra 26 
Figure 4. Nike Classic Swoosh Women's Medium Support Sports Bra 27 
Figure 5. Sports Bras Market Driving Forces 32 
Figure 6. Advantages of Sports Bras 33 
Figure 7. Sports Bra Market Shares, Dollars, Worldwide, 2017 34 
Figure 8. Sports Bras Market Shares Dollars, Worldwide, 2017 35 
Figure 9. Sports Bras Company Market Positioning, Worldwide, 2017 36 
Figure 10. Sports Bras Market Forecast, Dollars, Worldwide, 2013-2024 39 
Figure 11. Sports Bra Market Forecast, Dollars and % Growth, Worldwide, 2012-2025 40 
Figure 12. Sports Bras Market Forecast, Units, Worldwide, 2013-2024 41 
Figure 13. Sports Bras High, Medium, and Low Impact Workout Support Segments in Dollars and Percent, Worldwide, 2017 43 
Figure 14. Sports Bras Low, Medium, High Impact Market Historical and Forecast, Base Year 2017, Dollars and Units, Worldwide, 2013-2024 44 
Figure 15. Sports Bras Low, Medium, High Impact Market Historical and Forecast, Base Year 2017, Dollars, Worldwide, 2013-2024 45 
Figure 16. Sports Bras High, Medium, and Low Impact Workout Support, Base Year 2017 Segments Percent, Worldwide, 2013-2024 46 
Figure 17. Sports Bra Types 47 
Figure 18. Sports Bra Market Segment by Application 48 
Figure 19. Sports Bras Low Impact Workout Support, Dollars, Worldwide, 2017 49 
Figure 20. Sports Bras Medium Impact Workout Support, Market Share by Company, Dollars, Worldwide, 2017 51 
Figure 21. Sports Bras High Impact Workout Support, Market Share by Company, Dollars, Worldwide, 2017 52 
Figure 22. Selected Nike Sports Bras and Prices 55 
Figure 23. Selected Nike Sports Bras Prices 60 
Figure 24. Women’s Sport Bras Color and Fashion 62 
Figure 25. Women’s Sport Bras Materials 63 
Figure 26. Women’s Sport Bras Themes 64
Figure 27. Lorna Jane Sports Bra Prices 65
Figure 28. Sports Bra Regional Market Segments, Dollars, Worldwide, 2017 67
Figure 29. Sports Bra, Regional Market Segments, 2017 68
Figure 30. Market Segment by Regions 69
Figure 31. Adidas Regional Revenue Growth 71
Figure 32. Metrics For Choosing Sports Underwear 74
Figure 33. Victoria Secret Sports Bra 77
Figure 34. Adidas Sports Bras 79
Figure 35. Adias Sport Bras Prices 80
Figure 36. Adidas Sports Bra Support Suggestions 81
Figure 37. Adidas Sports Bra Features 82
Figure 38. Adidas Revenue and Growth Segments 83
Figure 39. Adidas E-Commerce Growth 84
Figure 40. Adidas North America Growth 84
Figure 41. Aimer Main Brands: 85
Figure 42. Amir Singapore Brands 86
Figure 43. Aimer Bra Types 87
Figure 44. Aimer Bras 88
Figure 45. Anita Sports Bras 89
Figure 46. Anita Brands 90
Figure 47. Anita Sports Bras Price Varieties 91
Figure 48. Anta Design for 2014 Olympics for Chinese Sports Delegation 94
Figure 49. Asics Women’s Performance Bras 96
Figure 50. Asics Performance Sports Bra 96
Figure 51. Asics China Positioning 105
Figure 52. Brooks Sports Bras 106
Figure 53. Columbia Sportswear Revenue 111
Figure 54. Columbia Sportswear Regional Revenue 112
Figure 55. Hanesbrands Sport Bras 116
Figure 56. Hanesbrands Sports Bra 117
Figure 57. Champion Sports Bras 119
Figure 58. L Brands Revenue 122
Figure 59. L Brands Number Of Company-Owned Retail Stores In Operation For Each Brand as of February 3, 2018 and January 28, 2017 123
Figure 60. Li-Ning Sports Bra Models and Materials 124
Figure 61. Images for Li-Ning Sports Bra 124
Figure 62. Li-Ning Sports Bra Supports Movement 125
Figure 63. Li-Ning Sports Bra Design to Support Movement and Style 126
Figure 64. Li-Ning Sports Bra Retail Presence 126
Figure 65. Lorna Jane Active Wear Sports Bras 128
Figure 66. Lorna Jane Range of Products: 129
Figure 67. Lululemon Athletica Sports Bras 133
Figure 68. New Balance Sports Bras 134
Figure 69. New Balance Sports Bra Prices 135
Figure 70. New Balance Sports Bra Retailers 137
Figure 71. Nike Sports Bras 139
Figure 72. Nike Rival Bra High Support 143
Figure 73. Puma Sports Bras 145
Figure 74. Reebok Hero Power Bra 146
Figure 75. Reebok Sports Bra Features 147
Figure 76. Reebok Sports Bras 148
Figure 77. Triumph Underwear Brands 149
Figure 78. Triumph Sports Bras 151
Figure 79. Fine Triumph Underwear For Women Features 152 
Figure 80. Fine Triumph Underwear For Women Materials 153 
Figure 81. Triumph Sports Bra Prices 154 
Figure 82. Triumph Sports Bras 155 
Figure 83. Under Armour Sports Bras 157 
Figure 84. Under Armour Regional Segment Revenue 161 
Figure 85. Under Armour Segment Revenue First half 2018, 2017 162 
Figure 86. VF Sport Bras 165 
Figure 87. VF Sport Bras 166 
Figure 88. Wacoal Sports Bras 167 
Figure 89. Wacoal Sport Bras 168 
Figure 90. Sports Bra Market and Market Forecast, Dollars and % Growth, Worldwide, 2012-2025 172 
Figure 91. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2012-2017 173 
Figure 92. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2017-2025 174 
Figure 93. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2012-2025 175 
Figure 94. Sports Bra Regional Analysis, Americas Units and Dollars, 2012 - 2025 176 
Figure 95. Sports Bra, Market and Market Forecast, Dollars and % Growth, Europe, 2012-2017177 
Figure 96. Sports Bra, Market and Market Forecast, Dollars and % Growth, Europe, 2017-2025178 
Figure 97. Sports Bra, Market and Market Forecast, Dollars and % Growth, China, 2012-2017179 
Figure 98. Sports Bra, Market and Market Forecast, Dollars and % Growth, China, 2017-2025180 
Figure 99. Sports Bra China Regional Analysis Units and Dollars, 2012 - 2025 181 
Figure 100. Sports Bra, Market and Market Forecast, Dollars and % Growth, India, 2012-2017182 
Figure 101. Sports Bra, Market and Market Forecast, Dollars and % Growth, India, 2017-2025183 
Figure 102. Sports Bra, Market and Market Forecast, Dollars and % Growth, Japan, 2012-2017184 
Figure 103. Sports Bra, Market and Market Forecast, Dollars and % Growth, Japan, 2017-2025185 
Figure 104. Sports Bra, Market and Market Forecast, Dollars and % Growth, SouthEast Asia, 2012-2017 186 
Figure 105. Sports Bra, Market and Market Forecast, Dollars and % Growth, Asia Pacific South, 2017-2025 187 
Figure 106. Sports Bra Regional Analysis Korea Units and Dollars, 2012 - 2025 188 
6.8 Sports Bra Market Participants 189

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