2021-2030 Report on Global Programmatic Advertising Platform Market by Player, Region, Type, Application and Sales Channel
Report Code: KNJ1010676 No. of Pages: 135 Category: Telecom and IT
Publisher: Date of Publish:
Publisher: Date of Publish:
This report studies the Programmatic Advertising Platform market, covering market size for segment by type (Real Time Bidding, Private Marketplace, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Acquisio, Adform, Adobe Systems Incorporated, Adroll.com, AOL Inc. (Verizon Communications Inc.), etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Programmatic Advertising Platform from 2015-2020, and provides extensive market forecasts from 2021-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Programmatic Advertising Platform market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Programmatic Advertising Platform including:
Acquisio
Adform
Adobe Systems Incorporated
Adroll.com
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Baidu
Beeswax
Between Digital
Centro, Inc.
Choozle
Connexity, Inc.
DATAXU
FACEBOOK
Flashtalking
Fluct
Google
IPONWEB Holding Limited (BidSwitch)
Marin Software
MediaMath
Others.
Quantcast Advertise
RadiumOne, Inc.
Rocket Fuel Inc.
Rubicon Project Inc.
Sizmek
The Trade Desk
Turn Inc.
WordStream
Yahoo! Inc.
Market split by Type, can be divided into:
Real Time Bidding
Private Marketplace
Automated Guaranteed
Others
Market split by Application, can be divided into:
SMEs
Large Enterprises
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Programmatic Advertising Platform Market Overview
1.1 Programmatic Advertising Platform Definition
1.2 Global Programmatic Advertising Platform Market Size Status and Outlook (2015-2030)
1.3 Global Programmatic Advertising Platform Market Size Comparison by Region (2015-2030)
1.4 Global Programmatic Advertising Platform Market Size Comparison by Type (2015-2030)
1.5 Global Programmatic Advertising Platform Market Size Comparison by Application (2015-2030)
1.6 Global Programmatic Advertising Platform Market Size Comparison by Sales Channel (2015-2030)
1.7 Programmatic Advertising Platform Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts on Current Market
1.7.5 Post-Strategies of COVID-19 Outbreak
Chapter 2 Programmatic Advertising Platform Market Segment Analysis by Player
2.1 Global Programmatic Advertising Platform Sales and Market Share by Player (2018-2020)
2.2 Global Programmatic Advertising Platform Revenue and Market Share by Player (2018-2020)
2.3 Global Programmatic Advertising Platform Average Price by Player (2018-2020)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Programmatic Advertising Platform Market Segment Analysis by Type
3.1 Global Programmatic Advertising Platform Market by Type
3.1.1 Real Time Bidding
3.1.2 Private Marketplace
3.1.3 Automated Guaranteed
3.1.4 Others
3.2 Global Programmatic Advertising Platform Sales and Market Share by Type (2015-2020)
3.3 Global Programmatic Advertising Platform Revenue and Market Share by Type (2015-2020)
3.4 Global Programmatic Advertising Platform Average Price by Type (2015-2020)
3.5 Leading Players of Programmatic Advertising Platform by Type in 2020
3.6 Conclusion of Segment by Type
Chapter 4 Programmatic Advertising Platform Market Segment Analysis by Application
4.1 Global Programmatic Advertising Platform Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global Programmatic Advertising Platform Revenue and Market Share by Application (2015-2020)
4.3 Leading Consumers of Programmatic Advertising Platform by Application in 2020
4.4 Conclusion of Segment by Application
Chapter 5 Programmatic Advertising Platform Market Segment Analysis by Sales Channel
5.1 Global Programmatic Advertising Platform Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Programmatic Advertising Platform Revenue and Market Share by Sales Channel (2015-2020)
5.3 Leading Distributors/Dealers of Programmatic Advertising Platform by Sales Channel in 2020
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Programmatic Advertising Platform Market Segment Analysis by Region
6.1 Global Programmatic Advertising Platform Market Size and CAGR by Region (2015-2030)
6.2 Global Programmatic Advertising Platform Sales and Market Share by Region (2015-2020)
6.3 Global Programmatic Advertising Platform Revenue and Market Share by Region (2015-2020)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Programmatic Advertising Platform Market Share by Type
6.4.3 North America Programmatic Advertising Platform Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Programmatic Advertising Platform Market Share by Type
6.5.3 Europe Programmatic Advertising Platform Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Programmatic Advertising Platform Market Share by Type
6.6.3 Asia-Pacific Programmatic Advertising Platform Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Programmatic Advertising Platform Market Share by Type
6.7.3 South America Programmatic Advertising Platform Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Programmatic Advertising Platform Market Share by Type
6.8.3 Middle East & Africa Programmatic Advertising Platform Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Programmatic Advertising Platform Players
7.1 Acquisio
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.1.4 COVID-19 Impact on Acquisio
7.2 Adform
7.3 Adobe Systems Incorporated
7.4 Adroll.com
7.5 AOL Inc. (Verizon Communications Inc.)
7.6 AppNexus Inc.
7.7 Baidu
7.8 Beeswax
7.9 Between Digital
7.10 Centro, Inc.
7.11 Choozle
7.12 Connexity, Inc.
7.13 DATAXU
7.14 FACEBOOK
7.15 Flashtalking
7.16 Fluct
7.17 Google
7.18 IPONWEB Holding Limited (BidSwitch)
7.19 Marin Software
7.20 MediaMath
7.21 Others.
7.22 Quantcast Advertise
7.23 RadiumOne, Inc.
7.24 Rocket Fuel Inc.
7.25 Rubicon Project Inc.
7.26 Sizmek
7.27 The Trade Desk
7.28 Turn Inc.
7.29 WordStream
7.29 WordStream
Chapter 8 Upstream and Downstream Analysis of Programmatic Advertising Platform
8.1 Industrial Chain of Programmatic Advertising Platform
8.2 Upstream of Programmatic Advertising Platform
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.2.4 Manufacturing Cost Structure
8.2.5 Manufacturing Process
8.3 Downstream of Programmatic Advertising Platform
8.3.1 Leading Distributors/Dealers of Programmatic Advertising Platform
8.3.2 Leading Consumers of Programmatic Advertising Platform
Chapter 9 Development Trend of Programmatic Advertising Platform (2021-2030)
9.1 Global Programmatic Advertising Platform Market Size (Sales and Revenue) Forecast (2021-2030)
9.2 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Region (2021-2030)
9.3 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Type (2021-2030)
9.4 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Application (2021-2030)
9.5 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Sales Channel (2021-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
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