Programmatic AD Spending Market, Global Outlook and Forecast 2023-2029

Programmatic AD Spending Market, Global Outlook and Forecast 2023-2029

Report Code: KNJ1566770 | No. of Pages: 63 | Category: Services
Publisher: Market Monitor Global | Date of Publish: Mar-2023 
This report aims to provide a comprehensive presentation of the global market for Programmatic AD Spending, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic AD Spending. This report contains market size and forecasts of Programmatic AD Spending in global, including the following market information:
Global Programmatic AD Spending Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic AD Spending market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Mobile Ad Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Programmatic AD Spending include Facebook, Google, ONE by AOL, BrightRoll, SpotX, Tremor Video, Alibaba, Baidu and Tencent, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Programmatic AD Spending companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic AD Spending Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic AD Spending Market Segment Percentages, by Type, 2022 (%)
    Mobile Ad
    Over-the-top (ott) Ad
    Connected TV Ad
Global Programmatic AD Spending Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic AD Spending Market Segment Percentages, by Application, 2022 (%)
    Small and Medium-sized Enterprises
    Large Enterprises
Global Programmatic AD Spending Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic AD Spending Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic AD Spending revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic AD Spending revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Facebook
    Google
    ONE by AOL
    BrightRoll
    SpotX
    Tremor Video
    Alibaba
    Baidu
    Tencent
    Kantar Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic AD Spending, market overview.
Chapter 2: Global Programmatic AD Spending market size in revenue.
Chapter 3: Detailed analysis of Programmatic AD Spending company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic AD Spending in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
1 Introduction to Research & Analysis Reports
    1.1 Programmatic AD Spending Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Programmatic AD Spending Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Programmatic AD Spending Overall Market Size
    2.1 Global Programmatic AD Spending Market Size: 2022 VS 2029
    2.2 Global Programmatic AD Spending Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Programmatic AD Spending Players in Global Market
    3.2 Top Global Programmatic AD Spending Companies Ranked by Revenue
    3.3 Global Programmatic AD Spending Revenue by Companies
    3.4 Top 3 and Top 5 Programmatic AD Spending Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Programmatic AD Spending Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Programmatic AD Spending Players in Global Market
        3.6.1 List of Global Tier 1 Programmatic AD Spending Companies
        3.6.2 List of Global Tier 2 and Tier 3 Programmatic AD Spending Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Programmatic AD Spending Market Size Markets, 2022 & 2029
        4.1.2 Mobile Ad
        4.1.3 Over-the-top (ott) Ad
        4.1.4 Connected TV Ad
    4.2 By Type - Global Programmatic AD Spending Revenue & Forecasts
        4.2.1 By Type - Global Programmatic AD Spending Revenue, 2018-2023
        4.2.2 By Type - Global Programmatic AD Spending Revenue, 2024-2029
        4.2.3 By Type - Global Programmatic AD Spending Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Programmatic AD Spending Market Size, 2022 & 2029
        5.1.2 Small and Medium-sized Enterprises
        5.1.3 Large Enterprises
    5.2 By Application - Global Programmatic AD Spending Revenue & Forecasts
        5.2.1 By Application - Global Programmatic AD Spending Revenue, 2018-2023
        5.2.2 By Application - Global Programmatic AD Spending Revenue, 2024-2029
        5.2.3 By Application - Global Programmatic AD Spending Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Programmatic AD Spending Market Size, 2022 & 2029
    6.2 By Region - Global Programmatic AD Spending Revenue & Forecasts
        6.2.1 By Region - Global Programmatic AD Spending Revenue, 2018-2023
        6.2.2 By Region - Global Programmatic AD Spending Revenue, 2024-2029
        6.2.3 By Region - Global Programmatic AD Spending Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Programmatic AD Spending Revenue, 2018-2029
        6.3.2 US Programmatic AD Spending Market Size, 2018-2029
        6.3.3 Canada Programmatic AD Spending Market Size, 2018-2029
        6.3.4 Mexico Programmatic AD Spending Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Programmatic AD Spending Revenue, 2018-2029
        6.4.2 Germany Programmatic AD Spending Market Size, 2018-2029
        6.4.3 France Programmatic AD Spending Market Size, 2018-2029
        6.4.4 U.K. Programmatic AD Spending Market Size, 2018-2029
        6.4.5 Italy Programmatic AD Spending Market Size, 2018-2029
        6.4.6 Russia Programmatic AD Spending Market Size, 2018-2029
        6.4.7 Nordic Countries Programmatic AD Spending Market Size, 2018-2029
        6.4.8 Benelux Programmatic AD Spending Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Programmatic AD Spending Revenue, 2018-2029
        6.5.2 China Programmatic AD Spending Market Size, 2018-2029
        6.5.3 Japan Programmatic AD Spending Market Size, 2018-2029
        6.5.4 South Korea Programmatic AD Spending Market Size, 2018-2029
        6.5.5 Southeast Asia Programmatic AD Spending Market Size, 2018-2029
        6.5.6 India Programmatic AD Spending Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Programmatic AD Spending Revenue, 2018-2029
        6.6.2 Brazil Programmatic AD Spending Market Size, 2018-2029
        6.6.3 Argentina Programmatic AD Spending Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Programmatic AD Spending Revenue, 2018-2029
        6.7.2 Turkey Programmatic AD Spending Market Size, 2018-2029
        6.7.3 Israel Programmatic AD Spending Market Size, 2018-2029
        6.7.4 Saudi Arabia Programmatic AD Spending Market Size, 2018-2029
        6.7.5 UAE Programmatic AD Spending Market Size, 2018-2029
7 Programmatic AD Spending Companies Profiles
    7.1 Facebook
        7.1.1 Facebook Company Summary
        7.1.2 Facebook Business Overview
        7.1.3 Facebook Programmatic AD Spending Major Product Offerings
        7.1.4 Facebook Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.1.5 Facebook Key News & Latest Developments
    7.2 Google
        7.2.1 Google Company Summary
        7.2.2 Google Business Overview
        7.2.3 Google Programmatic AD Spending Major Product Offerings
        7.2.4 Google Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.2.5 Google Key News & Latest Developments
    7.3 ONE by AOL
        7.3.1 ONE by AOL Company Summary
        7.3.2 ONE by AOL Business Overview
        7.3.3 ONE by AOL Programmatic AD Spending Major Product Offerings
        7.3.4 ONE by AOL Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.3.5 ONE by AOL Key News & Latest Developments
    7.4 BrightRoll
        7.4.1 BrightRoll Company Summary
        7.4.2 BrightRoll Business Overview
        7.4.3 BrightRoll Programmatic AD Spending Major Product Offerings
        7.4.4 BrightRoll Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.4.5 BrightRoll Key News & Latest Developments
    7.5 SpotX
        7.5.1 SpotX Company Summary
        7.5.2 SpotX Business Overview
        7.5.3 SpotX Programmatic AD Spending Major Product Offerings
        7.5.4 SpotX Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.5.5 SpotX Key News & Latest Developments
    7.6 Tremor Video
        7.6.1 Tremor Video Company Summary
        7.6.2 Tremor Video Business Overview
        7.6.3 Tremor Video Programmatic AD Spending Major Product Offerings
        7.6.4 Tremor Video Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.6.5 Tremor Video Key News & Latest Developments
    7.7 Alibaba
        7.7.1 Alibaba Company Summary
        7.7.2 Alibaba Business Overview
        7.7.3 Alibaba Programmatic AD Spending Major Product Offerings
        7.7.4 Alibaba Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.7.5 Alibaba Key News & Latest Developments
    7.8 Baidu
        7.8.1 Baidu Company Summary
        7.8.2 Baidu Business Overview
        7.8.3 Baidu Programmatic AD Spending Major Product Offerings
        7.8.4 Baidu Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.8.5 Baidu Key News & Latest Developments
    7.9 Tencent
        7.9.1 Tencent Company Summary
        7.9.2 Tencent Business Overview
        7.9.3 Tencent Programmatic AD Spending Major Product Offerings
        7.9.4 Tencent Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.9.5 Tencent Key News & Latest Developments
    7.10 Kantar Media
        7.10.1 Kantar Media Company Summary
        7.10.2 Kantar Media Business Overview
        7.10.3 Kantar Media Programmatic AD Spending Major Product Offerings
        7.10.4 Kantar Media Programmatic AD Spending Revenue in Global Market (2018-2023)
        7.10.5 Kantar Media Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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