2023-2031 Report on Global Outdoor Media Market by Player, Region, Type, Application and Sales Channel
Report Code: KNJ1673336 No. of Pages: 123 Category: Services
Publisher: Date of Publish:
Publisher: Date of Publish:
This report studies the Outdoor Media market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Outdoor Media from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Outdoor Media market.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Outdoor Media including:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Exterion Media
OOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
TOM Group
Daktronics
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
Market split by Type, can be divided into:
Digital OOH (DOOH)
Traditional OOH (Billboards)
Market split by Application, can be divided into:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Outdoor Media Market Overview
1.1 Outdoor Media Definition
1.2 Global Outdoor Media Market Size Status and Outlook (2017-2031)
1.3 Global Outdoor Media Market Size Comparison by Region (2017-2031)
1.4 Global Outdoor Media Market Size Comparison by Type (2017-2031)
1.5 Global Outdoor Media Market Size Comparison by Application (2017-2031)
1.6 Global Outdoor Media Market Size Comparison by Sales Channel (2017-2031)
1.7 Outdoor Media Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 Outdoor Media Market Segment Analysis by Player
2.1 Global Outdoor Media Sales and Market Share by Player (2020-2022)
2.2 Global Outdoor Media Revenue and Market Share by Player (2020-2022)
2.3 Global Outdoor Media Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Outdoor Media Market Segment Analysis by Type
3.1 Global Outdoor Media Market by Type
3.1.1 Digital OOH (DOOH)
3.1.2 Traditional OOH (Billboards)
3.2 Global Outdoor Media Sales and Market Share by Type (2017-2022)
3.3 Global Outdoor Media Revenue and Market Share by Type (2017-2022)
3.4 Global Outdoor Media Average Price by Type (2017-2022)
3.5 Leading Players of Outdoor Media by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 Outdoor Media Market Segment Analysis by Application
4.1 Global Outdoor Media Market by Application
4.1.1 Transit Advertising
4.1.2 Billboard
4.1.3 Street Furniture Advertising
4.1.4 Others
4.2 Global Outdoor Media Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of Outdoor Media by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 Outdoor Media Market Segment Analysis by Sales Channel
5.1 Global Outdoor Media Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Outdoor Media Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of Outdoor Media by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Outdoor Media Market Segment Analysis by Region
6.1 Global Outdoor Media Market Size and CAGR by Region (2017-2031)
6.2 Global Outdoor Media Sales and Market Share by Region (2017-2022)
6.3 Global Outdoor Media Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Outdoor Media Market Share by Type
6.4.3 North America Outdoor Media Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Outdoor Media Market Share by Type
6.5.3 Europe Outdoor Media Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Outdoor Media Market Share by Type
6.6.3 Asia-Pacific Outdoor Media Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Outdoor Media Market Share by Type
6.7.3 South America Outdoor Media Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Outdoor Media Market Share by Type
6.8.3 Middle East & Africa Outdoor Media Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Outdoor Media Players
7.1 JCDecaux
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Clear Channel Outdoor
7.3 Focus Media
7.4 Stroer
7.5 Lamar Advertising
7.6 Outfront Media
7.7 Exterion Media
7.8 OOh!media
7.9 APG SGA
7.10 Publicis Groupe (Metrobus)
7.11 Intersection
7.12 Ocean Outdoor
7.13 Adams Outdoor Advertising
7.14 Capitol Outdoor
7.15 Blue Outdoor
7.16 Primedia Outdoor
7.17 Lightbox OOH Video Network
7.18 Captivate Network
7.19 Burkhart Advertising
7.20 Euromedia Group
7.21 Stott Outdoor Advertising
7.22 TOM Group
7.23 Daktronics
7.24 Prismview
7.25 Broadsign International
7.26 Aoto Electronics
7.27 Mvix
7.28 Christie Digital System
7.29 Ayuda Media System
7.30 Deepsky Corporation
Chapter 8 Upstream and Downstream Analysis of Outdoor Media
8.1 Industrial Chain of Outdoor Media
8.2 Upstream of Outdoor Media
8.3 Downstream of Outdoor Media
Chapter 9 Development Trend of Outdoor Media (2023-2031)
9.1 Global Outdoor Media Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Outdoor Media Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Outdoor Media Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Outdoor Media Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Outdoor Media Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
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