2023-2031 Report on Global AdTech Market by Player, Region, Type, Application and Sales Channel
Report Code: KNJ1673601 No. of Pages: 119 Category: Services
Publisher: Date of Publish:
Publisher: Date of Publish:
This report studies the AdTech market, covering market size for segment by type (Mobile Platform, Web Platform, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google, Facebook, Oracle, Criteo, Mobvista, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for AdTech from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the AdTech market.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of AdTech including:
Google
Facebook
Oracle
Criteo
Mobvista
IClick Interactive
Magnite
Verizon
MediaMath
Amazon
Adobe
Brightcove
The Trade Desk
Salesforce
Tremor International
Telaria
Amobee
AdRoll
AT&T (WarnerMedia)
Choozle
InMobi
IgnitionOne
Insights Inc.
Adform
Market split by Type, can be divided into:
Mobile Platform
Web Platform
Others
Market split by Application, can be divided into:
SMEs
Large Enterprises
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 AdTech Market Overview
1.1 AdTech Definition
1.2 Global AdTech Market Size Status and Outlook (2017-2031)
1.3 Global AdTech Market Size Comparison by Region (2017-2031)
1.4 Global AdTech Market Size Comparison by Type (2017-2031)
1.5 Global AdTech Market Size Comparison by Application (2017-2031)
1.6 Global AdTech Market Size Comparison by Sales Channel (2017-2031)
1.7 AdTech Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 AdTech Market Segment Analysis by Player
2.1 Global AdTech Sales and Market Share by Player (2020-2022)
2.2 Global AdTech Revenue and Market Share by Player (2020-2022)
2.3 Global AdTech Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 AdTech Market Segment Analysis by Type
3.1 Global AdTech Market by Type
3.1.1 Mobile Platform
3.1.2 Web Platform
3.1.3 Others
3.2 Global AdTech Sales and Market Share by Type (2017-2022)
3.3 Global AdTech Revenue and Market Share by Type (2017-2022)
3.4 Global AdTech Average Price by Type (2017-2022)
3.5 Leading Players of AdTech by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 AdTech Market Segment Analysis by Application
4.1 Global AdTech Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global AdTech Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of AdTech by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 AdTech Market Segment Analysis by Sales Channel
5.1 Global AdTech Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global AdTech Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of AdTech by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 AdTech Market Segment Analysis by Region
6.1 Global AdTech Market Size and CAGR by Region (2017-2031)
6.2 Global AdTech Sales and Market Share by Region (2017-2022)
6.3 Global AdTech Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America AdTech Market Share by Type
6.4.3 North America AdTech Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe AdTech Market Share by Type
6.5.3 Europe AdTech Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific AdTech Market Share by Type
6.6.3 Asia-Pacific AdTech Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America AdTech Market Share by Type
6.7.3 South America AdTech Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa AdTech Market Share by Type
6.8.3 Middle East & Africa AdTech Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading AdTech Players
7.1 Google
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Facebook
7.3 Oracle
7.4 Criteo
7.5 Mobvista
7.6 IClick Interactive
7.7 Magnite
7.8 Verizon
7.9 MediaMath
7.10 Amazon
7.11 Adobe
7.12 Brightcove
7.13 The Trade Desk
7.14 Salesforce
7.15 Tremor International
7.16 Telaria
7.17 Amobee
7.18 AdRoll
7.19 AT&T (WarnerMedia)
7.20 Choozle
7.21 InMobi
7.22 IgnitionOne
7.23 Insights Inc.
7.24 Adform
Chapter 8 Upstream and Downstream Analysis of AdTech
8.1 Industrial Chain of AdTech
8.2 Upstream of AdTech
8.3 Downstream of AdTech
Chapter 9 Development Trend of AdTech (2023-2031)
9.1 Global AdTech Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global AdTech Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global AdTech Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global AdTech Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global AdTech Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
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