2023-2031 Report on Global Advertising Technology (Ad Tech) Market by Player, Region, Type, Application and Sales Channel

2023-2031 Report on Global Advertising Technology (Ad Tech) Market by Player, Region, Type, Application and Sales Channel

Report Code: KNJ1673607 | No. of Pages: 119 | Category: Services
Publisher: MAResearch | Date of Publish: Aug-2023 
This report studies the Advertising Technology (Ad Tech) market, covering market size for segment by type (Mobile Platform, Web Platform, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google, Facebook, Oracle, Criteo, Mobvista, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Advertising Technology (Ad Tech) from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Advertising Technology (Ad Tech) market.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Advertising Technology (Ad Tech) including:
    Google
    Facebook
    Oracle
    Criteo
    Mobvista
    IClick Interactive
    Magnite
    Verizon
    MediaMath
    Amazon
    Adobe
    Brightcove
    The Trade Desk
    Salesforce
    Tremor International
    Telaria
    Amobee
    AdRoll
    AT&T (WarnerMedia)
    Choozle
    InMobi
    IgnitionOne
    Insights Inc.
    Adform

Market split by Type, can be divided into:
    Mobile Platform
    Web Platform
    Others

Market split by Application, can be divided into:
    SMEs
    Large Enterprises

Market split by Sales Channel, can be divided into:
    Direct Channel
    Distribution Channel

Market segment by Region/Country including:
    North America (United States, Canada and Mexico)
    Europe (Germany, UK, France, Italy, Russia and Spain etc.)
    Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
    South America (Brazil, Argentina and Colombia etc.)
    Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Table of Contents

Chapter 1 Advertising Technology (Ad Tech) Market Overview
    1.1 Advertising Technology (Ad Tech) Definition
    1.2 Global Advertising Technology (Ad Tech) Market Size Status and Outlook (2017-2031)
    1.3 Global Advertising Technology (Ad Tech) Market Size Comparison by Region (2017-2031)
    1.4 Global Advertising Technology (Ad Tech) Market Size Comparison by Type (2017-2031)
    1.5 Global Advertising Technology (Ad Tech) Market Size Comparison by Application (2017-2031)
    1.6 Global Advertising Technology (Ad Tech) Market Size Comparison by Sales Channel (2017-2031)
    1.7 Advertising Technology (Ad Tech) Market Dynamics
        1.7.1 Market Drivers/Opportunities
        1.7.2 Market Challenges/Risks
        1.7.3 Market News (Mergers/Acquisitions/Expansion)
        1.7.4 COVID-19 Impacts
        1.7.5 Russia-Ukraine War Impacts
Chapter 2 Advertising Technology (Ad Tech) Market Segment Analysis by Player
    2.1 Global Advertising Technology (Ad Tech) Sales and Market Share by Player (2020-2022)
    2.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Player (2020-2022)
    2.3 Global Advertising Technology (Ad Tech) Average Price by Player (2020-2022)
    2.4 Players Competition Situation & Trends
    2.5 Conclusion of Segment by Player
Chapter 3 Advertising Technology (Ad Tech) Market Segment Analysis by Type
    3.1 Global Advertising Technology (Ad Tech) Market by Type
        3.1.1 Mobile Platform
        3.1.2 Web Platform
        3.1.3 Others
    3.2 Global Advertising Technology (Ad Tech) Sales and Market Share by Type (2017-2022)
    3.3 Global Advertising Technology (Ad Tech) Revenue and Market Share by Type (2017-2022)
    3.4 Global Advertising Technology (Ad Tech) Average Price by Type (2017-2022)
    3.5 Leading Players of Advertising Technology (Ad Tech) by Type in 2022
    3.6 Conclusion of Segment by Type
Chapter 4 Advertising Technology (Ad Tech) Market Segment Analysis by Application
    4.1 Global Advertising Technology (Ad Tech) Market by Application
        4.1.1 SMEs
        4.1.2 Large Enterprises
    4.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Application (2017-2022)
    4.3 Leading Consumers of Advertising Technology (Ad Tech) by Application in 2022
    4.4 Conclusion of Segment by Application
Chapter 5 Advertising Technology (Ad Tech) Market Segment Analysis by Sales Channel
    5.1 Global Advertising Technology (Ad Tech) Market by Sales Channel
        5.1.1 Direct Channel
        5.1.2 Distribution Channel
    5.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Sales Channel (2017-2022)
    5.3 Leading Distributors/Dealers of Advertising Technology (Ad Tech) by Sales Channel in 2022
    5.4 Conclusion of Segment by Sales Channel
Chapter 6 Advertising Technology (Ad Tech) Market Segment Analysis by Region
    6.1 Global Advertising Technology (Ad Tech) Market Size and CAGR by Region (2017-2031)
    6.2 Global Advertising Technology (Ad Tech) Sales and Market Share by Region (2017-2022)
    6.3 Global Advertising Technology (Ad Tech) Revenue and Market Share by Region (2017-2022)
    6.4 North America
        6.4.1 North America Market by Country
        6.4.2 North America Advertising Technology (Ad Tech) Market Share by Type
        6.4.3 North America Advertising Technology (Ad Tech) Market Share by Application
        6.4.4 United States
        6.4.5 Canada
        6.4.6 Mexico
    6.5 Europe
        6.5.1 Europe Market by Country
        6.5.2 Europe Advertising Technology (Ad Tech) Market Share by Type
        6.5.3 Europe Advertising Technology (Ad Tech) Market Share by Application
        6.5.4 Germany
        6.5.5 UK
        6.5.6 France
        6.5.7 Italy
        6.5.8 Russia
        6.5.9 Spain
    6.6 Asia-Pacific
        6.6.1 Asia-Pacific Market by Country
        6.6.2 Asia-Pacific Advertising Technology (Ad Tech) Market Share by Type
        6.6.3 Asia-Pacific Advertising Technology (Ad Tech) Market Share by Application
        6.6.4 China
        6.6.5 Japan
        6.6.6 Korea
        6.6.7 India
        6.6.8 Southeast Asia
        6.6.9 Australia
    6.7 South America
        6.7.1 South America Market by Country
        6.7.2 South America Advertising Technology (Ad Tech) Market Share by Type
        6.7.3 South America Advertising Technology (Ad Tech) Market Share by Application
        6.7.4 Brazil
        6.7.5 Argentina
        6.7.6 Colombia
    6.8 Middle East & Africa
        6.8.1 Middle East & Africa Market by Country
        6.8.2 Middle East & Africa Advertising Technology (Ad Tech) Market Share by Type
        6.8.3 Middle East & Africa Advertising Technology (Ad Tech) Market Share by Application
        6.8.4 UAE
        6.8.5 Saudi Arabia
        6.8.6 South Africa
    6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Advertising Technology (Ad Tech) Players
    7.1 Google
        7.1.1 Company Snapshot
        7.1.2 Product/Service Offered
        7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
    7.2 Facebook
    7.3 Oracle
    7.4 Criteo
    7.5 Mobvista
    7.6 IClick Interactive
    7.7 Magnite
    7.8 Verizon
    7.9 MediaMath
    7.10 Amazon
    7.11 Adobe
    7.12 Brightcove
    7.13 The Trade Desk
    7.14 Salesforce
    7.15 Tremor International
    7.16 Telaria
    7.17 Amobee
    7.18 AdRoll
    7.19 AT&T (WarnerMedia)
    7.20 Choozle
    7.21 InMobi
    7.22 IgnitionOne
    7.23 Insights Inc.
    7.24 Adform
Chapter 8 Upstream and Downstream Analysis of Advertising Technology (Ad Tech)
    8.1 Industrial Chain of Advertising Technology (Ad Tech)
    8.2 Upstream of Advertising Technology (Ad Tech)
    8.3 Downstream of Advertising Technology (Ad Tech)
Chapter 9 Development Trend of Advertising Technology (Ad Tech) (2023-2031)
    9.1 Global Advertising Technology (Ad Tech) Market Size (Sales and Revenue) Forecast (2023-2031)
    9.2 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Region (2023-2031)
    9.3 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Type (2023-2031)
    9.4 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Application (2023-2031)
    9.5 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
    10.1 Research Methodology
    10.2 Data Sources
    10.3 Disclaimer
    10.4 Analysts Certification

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